1 2021 Global Deloitte Digital Study commissioned by Snap Inc. 2021 AR Consumers based on people who use AR weekly or daily from 2021 Global Deloitte Digital Study commissioned by Snap Inc. 2022 to 2025 forecasted in line with 2000-2003 growth rate of smartphone users since AR is in the Toy-launched phase of adoption; if we look at where this transition took place with mobile phones, one can argue that this was when games like 'snake started being available (e.g., 1997: Nokia 6110 device release,1999: emojis were invented, 2000: Nokia 3310 launched and the first commercially available camera phone launched in Japan) Global population includes people ages 13-69 (5.61B based on UN World Population Prospects 2019).
2 2022 Ipsos Global Augmentality Shift Study commissioned by Snap Inc. | Base Brands UK - 107 | Q: Please select the main reasons you think each of these groups of people use AR - Aggregated responses Gen Z / Millennials (‘Fun’ NET: ‘to have fun / be silly’ and ‘to play games’)
3 2022 Ipsos Global Augmentality Shift Study commissioned by Snap Inc. | Base Consumers: UK AR users or future users n=1,298 | Q: Below are some reasons others have given for using AR. Please choose the main reason(s) you use AR (Fun NET: ‘To have fun / be silly’ and ‘To play games’)
5 2022 Ipsos Global Augmentality Shift Study commissioned by Snap Inc. | Base Consumers: UK AR users or future users n=1,298 | Q: AR can provide many experiences. Thinking about what you can do with using AR both now and in the future if at all, are you in each of the following? (T2B: Very interested / Somewhat interested) | Base Brands: All Brands UK n=107 | Q14: Which, if any, of the following would your Organisation be interested in providing to consumers or customers? Please select all that apply.
6 2022 Ipsos Global Augmentality Shift Study commissioned by Snap Inc. | Base Consumers: UK AR users or future users n= 1,298 | Q: One way AR could help you is by improving your shopping experience. Please tell us how much you agree or disagree that AR could assist you in the following ways. ‘AR helps me shop in new and exciting ways‘ (NET: Strongly agree / Somewhat agree - 61%)
7 2022 Ipsos Global Augmentality Shift Study commissioned by Snap Inc. | This is the correct text: Base Brands Western EU (UK/FR/DE) = Organisations that ‘Enhanced brand presence with AR filters, lenses or effects for customers’ n=64 (Low base, use results with caution) | Q: What value did AR bring to your organisation / key client? Please select all that apply. (Brand awareness NET: ‘Increasing brand awareness’, ‘Making us stand out from competitors’ - 78%).
8 2022 Ipsos Global Augmentality Shift Study commissioned by Snap Inc. | Base Brands: (UK-FR-GE) AR users n= 194 | Q. In which, if any, of the following do you think AR could bring value to your organisation / key client] at an overall level? (NET Brand Driving Sales / Improve Metrics: ‘Drive in-store sales’, ‘Create new digital purchase channels (DTC)’, ‘Acquire new customers’, ‘Drive performance metrics (Sales, lead generation, app installations etc)’, ‘Drive return on investment (ROI)’)
9 2022 Ipsos Global Augmentality Shift Study commissioned by Snap Inc. | Base Brands: All Brands AR users UK n=73 (Low base, use results with caution) | Q. In which, if any, of the following do you think AR could bring value to your organisation / key client] at an overall level? (NET Brand Loyalty: ‘Improve customer experience’, ‘Improve customer loyalty’
10 2022 Ipsos Global Augmentality Shift Study commissioned by Snap Inc. | Base Consumers: UK AR users or future users n=1,298 | Q: Thinking about the impact AR can have, which of the following do you think AR can help your organisation / key client to reduce? (NET Returns:‘The number of returns a customer makes’, ‘ Amount of packaging needed for sending goods and receiving returns’, ‘Cost of processing returns’)
1 2021 Global Deloitte Digital Study commissioned by Snap Inc. 2021 AR Consumers based on people who use AR weekly or daily from 2021 Global Deloitte Digital Study commissioned by Snap Inc. 2022 to 2025 forecasted in line with 2000-2003 growth rate of smartphone users since AR is in the Toy-launched phase of adoption; if we look at where this transition took place with mobile phones, one can argue that this was when games like 'snake started being available (e.g., 1997: Nokia 6110 device release,1999: emojis were invented, 2000: Nokia 3310 launched and the first commercially available camera phone launched in Japan) Global population includes people ages 13-69 (5.61B based on UN World Population Prospects 2019).
2 2022 Ipsos Global Augmentality Shift Study commissioned by Snap Inc. | Base Brands UK - 107 | Q: Please select the main reasons you think each of these groups of people use AR - Aggregated responses Gen Z / Millennials (‘Fun’ NET: ‘to have fun / be silly’ and ‘to play games’)
3 2022 Ipsos Global Augmentality Shift Study commissioned by Snap Inc. | Base Consumers: UK AR users or future users n=1,298 | Q: Below are some reasons others have given for using AR. Please choose the main reason(s) you use AR (Fun NET: ‘To have fun / be silly’ and ‘To play games’)
5 2022 Ipsos Global Augmentality Shift Study commissioned by Snap Inc. | Base Consumers: UK AR users or future users n=1,298 | Q: AR can provide many experiences. Thinking about what you can do with using AR both now and in the future if at all, are you in each of the following? (T2B: Very interested / Somewhat interested) | Base Brands: All Brands UK n=107 | Q14: Which, if any, of the following would your Organisation be interested in providing to consumers or customers? Please select all that apply.
6 2022 Ipsos Global Augmentality Shift Study commissioned by Snap Inc. | Base Consumers: UK AR users or future users n= 1,298 | Q: One way AR could help you is by improving your shopping experience. Please tell us how much you agree or disagree that AR could assist you in the following ways. ‘AR helps me shop in new and exciting ways‘ (NET: Strongly agree / Somewhat agree - 61%)
7 2022 Ipsos Global Augmentality Shift Study commissioned by Snap Inc. | This is the correct text: Base Brands Western EU (UK/FR/DE) = Organisations that ‘Enhanced brand presence with AR filters, lenses or effects for customers’ n=64 (Low base, use results with caution) | Q: What value did AR bring to your organisation / key client? Please select all that apply. (Brand awareness NET: ‘Increasing brand awareness’, ‘Making us stand out from competitors’ - 78%).
8 2022 Ipsos Global Augmentality Shift Study commissioned by Snap Inc. | Base Brands: (UK-FR-GE) AR users n= 194 | Q. In which, if any, of the following do you think AR could bring value to your organisation / key client] at an overall level? (NET Brand Driving Sales / Improve Metrics: ‘Drive in-store sales’, ‘Create new digital purchase channels (DTC)’, ‘Acquire new customers’, ‘Drive performance metrics (Sales, lead generation, app installations etc)’, ‘Drive return on investment (ROI)’)
9 2022 Ipsos Global Augmentality Shift Study commissioned by Snap Inc. | Base Brands: All Brands AR users UK n=73 (Low base, use results with caution) | Q. In which, if any, of the following do you think AR could bring value to your organisation / key client] at an overall level? (NET Brand Loyalty: ‘Improve customer experience’, ‘Improve customer loyalty’
10 2022 Ipsos Global Augmentality Shift Study commissioned by Snap Inc. | Base Consumers: UK AR users or future users n=1,298 | Q: Thinking about the impact AR can have, which of the following do you think AR can help your organisation / key client to reduce? (NET Returns:‘The number of returns a customer makes’, ‘ Amount of packaging needed for sending goods and receiving returns’, ‘Cost of processing returns’)
